The meta description tag is like you classified ad and a lot of people will see it. It is usually included in your search results. It is where you tell the search engines what’s on the page. The meta description tag doesn’t show on the screen. If you have specific information about an esoteric subject Google will find you. It’s OK to shoot for a specific search with your page title. Google expects you to have a unique page title that speaks to the information on the page. Why not choose a file name that matches the information on the page? Google looks for this.Ī web page title doesn’t appear on the page. If you name a page about_us.html for example, you are imparting zero information value. Dot nets are next, followed by dot orgs, then all the rest. Get a domain name that matches the information on the site. Avoid the temptation of getting a domain name about a company. Your domain name tells Google a lot about your site. Once you have information, these are the things you should do ranked from most important. Having detailed and specific information on the site is a given. The question is how do I make my site look like it’s full of information? There are ways to do this. If you were Google would you send someone to a site that has a couple of paragraphs of generic marketing-speak? Or would you send them to a site that has ten pages of specific information on a subject? Ten pages wins, every time. Site’s that have done some research and compiled facts and information always do better. So the first rule of SEO is to provide real information on your site. There is no information there – nothing to satisfy anyone searching for specific information. The last thing Google wants to do is send you to a site full of marketing-speak. To improve your ranking at Google it is imperative that you put real information on your site. However the algorithm isn’t hard to reverse engineer because it is derived directly from their overriding goal of taking people to the right web sites. The algorithm is a highly guarded secret. Their algorithm is a list of things they want to see in a site. To make that determination Google has an algorithm. They need to determine whether or not your site will have the information people seek. What Motivates GoogleĬlearly Google’s objective is to determine if your site has the answer to people’s search. That’s their goal and it drives all on-screen SEO. If you arrive at a site and see something other than what you seek, Google has failed. When you click on a link at Google, you are supposed to be taken to a site that has pertinent information about your search. Google’s worst nightmare is to send a user to a web site only to find no information. To get viewers they need to provide answers to searches. To sell advertising they need viewers – lots of viewers. Google’s primary goal is to sell advertising (paid listings). If you are in opposition to their goals, you’re a sign post in the woods. If you align with their goals, you will do well. Google is a successful big business with specific goals. When optimizing a web site it is good to know what Google is trying to accomplish. Here are the basic no-brainer things we do to our clients’ web pages to improve their ranking. It is the art and science of manipulating web pages to improve search engine visibility. Search engine optimization, in a broad sense, means doing whatever you can to improve your position including off screen things like linking. Basically it means doing things to your site specifically to improve your search engine ranking SEO stands for search engine optimization.
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